Answer Authority · dogfood delta · Saturday, 8 August 2026

Delta: Marshall Network Services

Snapshot v1 (June 2026) → Snapshot v2 (August 2026)

One line

We didn't buy ads to “look AI-ready.” We changed the public file and left a better AI Identity on the glass — same product clients get.

v1 · June (baseline)

Home framed as general MNS + scores language
AA described more than shown
MAGRS/Principle competed early with the offer
Combined baseline framing ~79/100 (legacy report)
Geo / “Marshall” collision called out as MED risk
CTA path less single-minded

v2 · August (after implement)

Hook: “What is AI saying about your business?”
Sample Snapshot object on /aa/
Free Snapshot → Workbook $295 as correction plan
MAGRS behind the product
get-snapshot list freebie live
any.net + magrs.org aligned glass

What moved

Finding (v1)	Action	Result (v2)
Homepage geo/offer fuzzy for assistants	Rewrite home + /aa/ first screen	Explicit Lexington · AI Identity · single free CTA
Product hard to visualize	Put Observed/Problem/Missing sample on /aa/	Visitor sees the object in <10s
Architecture before desire	Push MAGRS/Principle after AA	Storefront sells Snapshot first
Soft paid path	Workbook = correction plan + deliverables	$295 feels like a product
No owned list freebie	get-snapshot.html	Email-gated free Snapshot live

Still open

Third-party citation weight (needs time + sends + this video)
Live multi-model probe log (optional quarterly)
Category noise: others selling “free AI audit” ads

Your turn

This delta is our dogfood. Yours starts with one free Snapshot.

Request a free Snapshot →

https://marshall.net/aa/get-snapshot.html

v1: https://marshall.net/aa-reports/aa-20260618-mns-full-snapshot.html
v2: https://marshall.net/aa-reports/mns-ai-identity-v2-20260808-3a0c8dc5.html
Delta: https://marshall.net/aa-reports/mns-delta-v1-to-v2-20260808-3a0c8dc5.html