The path (four steps)
1. Free snapshot (baseline)
Public signals showed 79/100 overall (post-refresh baseline) — schema gaps, unclear Lexington geography, and fragmented MNS/AA/MAGRS story flagged before fixes.
2. Full in-depth report ($997 tier — internal dogfood)
Prioritized action plan with owners, timelines, and success metrics — the same deliverable we offer paying clients.
3. Human-owned fixes (Week 1 P0)
Schema.org JSON-LD, explicit Lexington + nationwide service narrative, unified story on primary pages, intake PageSpeed optimization.
4. Customer workbook + quarterly delta (proof)
Q0 baseline locked in the Answer Authority workbook; quarterly re-scans compare new findings to baseline. Projected visibility lift after fixes — marketing-ready evidence that the process produces measurable movement.
"We didn't just sell Answer Authority — we ran Marshall Network Services through it. Free snapshot showed the gaps. The full report gave us marching orders with owners and dates. We applied the fixes ourselves. The quarterly delta proves the scores moved. Human accountability the whole way."
Artifacts (review yourself)
Reference AA-20260618-mns-full · Same pipeline we use for client prospects.
Delta highlights (after P0 fixes)
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