AI Visibility Checklist for Small & Local Businesses
Use this to improve how accurately AI systems (ChatGPT, Perplexity, Google AI, Claude, etc.) describe your business.
Quick checklist
Your website clearly describes specific use cases and services (not just “we do everything”).
Hours, location, contact, and capabilities are accurate and up to date.
Key details (certifications, specialties, equipment, warranties) are written in plain text.
You have pages or sections answering “best for [specific situation]” questions.
Reviews and third-party mentions exist on accessible sites (Google, industry directories, etc.).
AI crawlers are allowed in robots.txt (PerplexityBot, GPTBot, etc.).
Content is fresh — recent updates, blog posts, or announcements.
Comparisons or “vs” content exists where relevant.
Why this works
Recent data shows AI influences 83% of B2B decisions. Buyers discover 97% of new vendors through AI. What wins: specific use-case matching (53%) and clear descriptions (50%). Brand name alone only 7%.