Dogfood case study

We ran ourselves through Marshall Intelligence

Marshall Network Services · Lexington, Kentucky · Human accountability the whole way

Artificial intelligence may assist human decision-making, but responsibility always remains with humans.
Authority cannot be automated.

We did not only sell Marshall Intelligence — we used it on ourselves. Free Snapshot → a deeper fix list → human-owned fixes → measurable movement. Tools assist. We own what we decide next.

The path

What we actually did

Step 1 · Free

Snapshot (baseline)

Public signals showed gaps worth owning: schema issues, unclear Lexington geography in places, and a fragmented MNS / AA / MAGRS story. Same class of deliverable prospects receive free.

Step 2 · Deeper look

A prioritized fix list

Same report format as the Snapshot, with a deeper body: prioritized actions with owners and timelines.

Step 3 · Human-owned fixes

We applied the marching orders

Schema.org JSON-LD, explicit Lexington + nationwide narrative, unified story on primary pages, intake performance work. Not “the AI fixed it.”

Step 4 · Proof

Delta after the work

Re-check against baseline. Evidence that the process moves the public picture when humans own the follow-through.

Dated
Baseline Snapshot (public file, as logged)
P0
Human-owned fix week
Δ
Re-scan vs baseline
“We didn’t just sell Marshall Intelligence — we ran Marshall Network Services through it. The free Snapshot showed the gaps. The deeper fix list gave marching orders. We applied the fixes ourselves. Human accountability the whole way.”

Artifacts

Review the work yourself

Baseline Snapshot report → 2026 B2B AI decisions context →

For you

Same path

We started this on ourselves in June 2026. The Cleanup and Care launched in October 2026, so today the same path is three steps:

Free

Snapshot

Delivered by email within 48 hours, with a call optional: what Google, AI assistants and listing sites say about your business, and what is broken. If it finds no real problem, there is nothing to buy.

One time

Cleanup $297

We check the agreed facts, correct what we control, submit corrections everywhere else, re-test the AI answers and send you a before-and-after. Corrections submitted and verified within 7 days.

Monthly, after a Cleanup

Care $97/mo or $997/yr

A monthly check, fixes whenever something changes, and a short monthly note. Cancel anytime.

Start with a free Snapshot. Then the Cleanup · $297 if you want it fixed, and Care ($97/mo or $997/yr) (reply or email richard@marshall.net to choose annual) after a Cleanup to keep it right.

Request your free Snapshot →