Glossary

Richard K. Marshall · Marshall Intelligence · marshall.net

Public terms first. One human on the hook.

AiAlert

also AIALERT, AI Alert

A short personal walk of one company's public file. Richard K. Marshall sends the gift to a named human. Not advertised. Not for sale. Not a webinar. Not a mill. What a machine loads first — leftover name, leftover inbox, leftover hours — shown on the live pages. Richard K. Marshall makes them. Lexington, Kentucky.

AiAlert page

AI Identity

The picture AI systems already have of a named business, drawn from what is publicly observable.

Marshall Principle

Artificial intelligence may assist human decision-making, but responsibility always remains with humans. Authority cannot be automated.

Locked wording

Marshall Intelligence

the engine behind the Snapshot, the Cleanup and Care

A proprietary hybrid we named Marshall Intelligence: several leading AI models working together under Richard K. Marshall’s rules, with every result checked by him. It checks what Google, ChatGPT and listing sites say about a named business. Free Snapshot first (a 15-minute call). The Cleanup ($297) when you want it fixed; Care ($97 a month) to keep it right. Not a rank promise. Not MAGRS as a door offer.

Marshall Intelligence landing · Free Snapshot

Workbook

retired October 2026 · no longer sold

A decision-intelligence workbook that turned Snapshot evidence into what should be true and what to fix first. Retired in October 2026. The Cleanup replaced it: we fix the facts ourselves and send you a before-and-after.

The Cleanup

AI Identity is the picture. The Snapshot is a free, live look at that picture: what is broken, not the fix list. The Workbook is retired; the Cleanup replaced it. AiAlert is a personal walk of leftover public facts, not a product for sale. MAGRS is the governance standard, separate from the Snapshot, Cleanup and Care.

richard@marshall.net · 859-254-8388 · If you searched the word, you found the person who coined it.